Who is Alf Alpha ?

Alf Alpha (aka Rafael Lopez) is a DJ, Music Producer and Artist based in Palm Desert, Ca. He creates and performs Hip Hop and electronic dance music, including soulful Hip Hop Beats, House, Funk, Latin and amalgamations of Electronic  The unique hybrid of Hip Hop and Electronic dance music that he has cultivated fits well with nightclubs, festivals, art shows, TV, film scores, and private events. 

 

Alf Alpha began his professional career as a DJ while attending The University of California, Riverside, where he worked as a resident DJ for the University, local nightclubs, and private events. While at UC Riverside he was also a founding member of the UC Riverside Chapter of the Hip Hop Congress.  Hip Hop Congress is a non profit, international grassroots organization. Its mission is to evolve hip hop culture by inspiring social action and creativity within the community. While at UC Riverside he helped the university create & produce the acclaimed Heat Music Festival. He also received a bachelors degree in Political Science in 2007.

In 2009, Alf Alpha released his first official music album “Jump Wildly About” with Japanese record label Yanase Production. He gained international notoriety for this release and was featured in the legendary Wax Poetic Japan Magazine Issue 03. In 2010, he self released the beat tape “He Pleys So Good”. The tape featured 42 instrumental hip hop track and highlights his unique production style. The music project gained support from the international music community.

In 2011, Alf Alpha was invited to perform at the annual Coachella Valley Music and Art Festival and has been an artist at the festival every year since his debut.  In 2011, Alf Alpha started producing the monthly party “World Famous Party” at ACE Hotel Palm Springs.  He has performed DJ sets at many esteemed venues nationally in Los Angeles, San Diego, Texas, New York, Boston, Denver, Portland, and Las Vegas. He has performed internationally in countries such as Mexico, The Bahamas, Jamaica, and Bolivia. 

As a music producer, Alf Alpha continues to evolve his unique musical styles. In 2013, he debuted his live musical project “Alf Alpha y Los Pleyboyz” at The Tachevah Block Party in Palm Springs. The project featured Alf Alpha performing original music with a live 7 piece band. This project has expanded him as a music producer collaborating with many live musicians and vocalists. Alf Alpha’s original music has been featured in commercials, television, films, fashion shows, & museums.  He recently completed his first Movie Soundtrack for the feature film “Palm Swings”. The film was released in 2018.

In addition to being a DJ, Music producer and Artist, Alf Alpha also works as an educator. He began his teaching profession in 2007 at Dahila Heights Elementary School in the Los Angeles community of Eagle Rock. He worked as a Computer Lab Instructor, Physical Education Instructor, After-school Program Supervisor, and Sports Coach. In 2015, he began working with Palm Springs Unified School District where he helped create DJ workshops at all high schools throughout the district. His program teaches students the history and fundamentals of Djing, including how to use Serato DJ software, during the six week DJ Workshop. Alf Alpha is also a philanthropist and co-founder of the non-profit Coachella Valley Art Scene organization in 2008. The organization worked to educate, cultivate, and celebrate arts, music, and culture in the Coachella Valley. 

In 2018, Palm Springs Life Magazine included Alf Alpha in the prestigious 40 under 40 List. Every 4 years, Palm Springs Life Magazine honors dynamic young leaders that promise a bright future for the Coachella Valley. 

In 2019, The Coachella Music & Arts Festival invited Alf Alpha to perform on the Coachella Main Stage. He had the honor of sharing the stage lineup with Arianna Grande, Khalid, J Balvin, Bad Bunny, Burna Boy, & Pusha T. Alf Alpha's Coachella Main Stage performance featured all his original music productions and highlighted his unique style.

 

As an artist, Alf Alpha continues to explore new ways to share his art and expand his reach. One of those new ways is with his love for vintage cars. Alf Alpha collects vintage VW buses and converts them into mobile DJ booths with lighting and sound systems. He currently has a fleet of 3 vintage VW buses. His 1979 bus is named "Super Sonido". His 1971 bus is named "Alf Alpha" and his other 1971 bus is named "Pleyboy". Each bus has its own unique personality. These mobile DJ booths are great for private or public outdoor events. Alf Alpha loves to bring his art to the people and is thrilled to literally start a party anywhere!  

 

You can catch Alf Alpha spinning records at his weekly DJ residencies. Friday nights at Kitchen 86 Palm Desert inside is Super Sonido Mobile DJ Booth and Saturdays Poolside at The V Palm Springs.       

When Alf Alpha is not DJing or producing music projects, he enjoys soccer, skateboarding, gardening, painting and a good ol’ foosball match!

Alf Alpha has worked for many global brands and performed at many notable events / music festivals 

Client List / Venue Performance

  • Ace Hotels 

  • Ace Gallery LA 

  • Adidas 

  • AEG 

  • Absolut Vodlka 

  • Andaz Hotels

  • ARRIVE Hotels

  • Alive Store Mexico City

  • Artists & Fleas 

  • Agua Caliente Casino

  • Augustine Casino

  • Bardot Nightclub

  • Bart Lounge

  • Birba Palm Springs

  • Brand Library Art Center

  • Boondocks Houston Texas

  • Caña Rum Bar LA

  • Cervera Estrella

  • Cervera Dos Equis

  • Congressman Raul Ruiz

  • College of the Desert

  • Coachella Valley Art Scene

  • City of Palm Desert

  • City of Cathedral City 

  • City of La Quinta 

  • Club 5 Indio 

  • Desert X

  • Draughtsman Palm Springs

  • Envy Lounge 

  • Empire Control Room Austin

  • Intel Computers

  • Indian Wells Golf Resort

  • Fashion Week El Paseo

  • Fantasy Springs Casino 

  • Glasshouse Pomona

  • Goldenvoice 

  • Grandpark LA

  • Hammer Museum 

  • Hard Rock Hotels

  • Hacienda Beach Club

  • Hollister

  • House of Rock, Corpus Christi

  • Innocnts 

  • JW Marriott Resort

  • Kitchen 86 Bar

  • Kimpton Rowan Hotels 

  • KCOD CoachellaFM

  • KUD Properties 

  • La Quinta Resort 

  • La Quinta Brew Festival

  • Lazy C Ranch

  • LACMA Museum

  • La BIPO Coyoacan Mexico

  • La Pulqueria Insurgentes

  

  • LAFC

  • Lander Brew Company

  • Lanea Santa Monica

  • La Cita Bar LA

  • La Fe Wine Bar

  • Locale Magazine

  • LIBRA Shops

  • The Liquor Store Portland OR

  • Fox Theater Pomona

  • Modernism Week PS

  • Mastermind Events

  •  Moustache Bar Tijuana Mexico

  • New Image Art Gallery

  • Pepsi 

  • Pixels Riverside 

  • Palm Desert High School 

  • Palm Springs Life Magazine

  • Palm Springs Art Museum

  • Palm Springs Film Festival

  • Palm Springs School District

  • Paper Magazine

  • Pioneer Town Soundstage 

  • Que Sera Long Beach 

  • The Red Barn

  • Red Bull 

  • Redwood Bar Los Angeles 

  • Riviera Resort Palm Springs

  • Remezcla

  • Rock the Vote 

  • The Ruin Joshua Tree

  • Saks Fifth Avenue

  • Short Stop Echo Park

  • The Seven Six 

  • Sofitel Hotel Beverly Hills CA

  • Space15Twenty Hollywood CA 

  • Sustanible Boliva 

  • Sundance Mexico City

  • Sunnylands Center & Garden

  • SunLine Transit Agency

  • Saguaro Hotels

  • The Parker Palm Springs

  • Terraza Guanabana

  • Thinkspace Gallery

  • TTK Represents

  • The Hood Bar Palm Desert

  • The Desert Sun

  • USA Today 

  • Universal Musica

  • UTB Lifestyle

  • Veuve Clicquot

  • V Palm Springs  

  • The Waterfront Venice

  • Westfield Shopping Center

  

Festival Performances 

  • Boston Calling Block Party 2014

  • Coachella 2019 - Main Stage & Dome

  • Coachella 2018 - Outdoor Theater & Dome 

  • Coachella 2017 - Gobi Stage & Dome  

  • Coachella 2016 - Dome & Art Studios 

  • Coachella 2015 - Sahara Stage & Dome 

  • Coachella 2014 - Yuma , Dome, & Art Studios 

  • Coachella 2013 - Dome & Art Studios

  • Coachella 2012 - Gobi Stage, Dome, Art Studios

  • Coachella 2011 - Sahara Stage, Dome, Art Studios 

  • Coachella 2010 - Art Studios 

  • FYF 2015 - Art Studios

  • FYF 2014 - Art Studios

  • FYF 2013 - Art Studios

  • HEAT Music Festival 2007 - UC Riverside 

  • HEAT Music Festival 2008 - UC Riverside

  • Joshua Tree Music Festival 2015 - Boogaloo Stage 

  • Nocturnal Wonderland - 2010 - Art Tent 

  • S.S Coachella 2012 - Jamaica & Bahamas 

  • Splash House 2017

  • SplashHouse 2016

  • Splash House 2015

  • Splash House 2014

  • Splash House 2013

  • STREET Block Party 2017 

  • STREET Block Party  2016

  • Sunday Session GrandPark Los Angeles  2019

  • Tachevah Block Party 2013

Alf Alpha The Original Pleyboy
Alf Alpha @ Coachella 2018
Alf Alpha Coachella 2019 Main Stage
Alf Alpha @ Sunday Sessions 2019
Alf Alpha @ Splash House 2017
Alf Alpha Mobile VW Bus DJ Booth
DJ Quik , Alf Alpha , Snoop Dogg
Alf Alpha @ Intel Corporate Event
Alf Alpha @ Fashion Week
Alf Alpha @ Hammer Museum
Alf Alpha @Boston Calling BlockParty
Alf Alpha VW Bus Mobile DJ Booth
Alf Alpha @ SS Coachella 2012
Alf Alpha @ Coachella 2016 Dome
Alf Alpha @ Hard Rock Hotel Pool
Alf Alpha Boombox
Alf Alpha @ Palm Springs Street Fair
Alf Alpha Super Sonido VW Bus DJ
Alf Alpha with Super Sonido Sistema
Alf Alpha @ JW Marriott Resort
Alf Alpha @ Coachella 2019 Dome
Alf Alpha @ La Quinta Brew Festival
Alf Alpha @ Coachella 2015
Alf Alpha @ Desert X 2019
Alf Alpha Coachella Sahara 2015
Alf Alpha @ V Palm Springs Pool
Alf Alpha @ Coachella 2015
Alf Alpha @ Coachella 2014
Alf Alpha @ DesertX 2019
Alf Alpha , Hometown Palm Desert
Alf Alpha @ New Image Art Gallery
Alf Alpha Mexico City
Alf Alpha Palm Swings Movie
Alf Alpha @ Adidas Events
Alf Alpha Hollywood CA 2008
Alf Alpha Jamaica 2012
DJ Alf Alpha at Sunnyland with Super Sonido Sistema
Alf Alpha @ Coachella Fest
Alf Alpha with sister Claudia and Dad
Alf Alpha @ Machu Pichu Peru
Alf Alpha @ Palm Springs Block Party
Alf Alpha @ Adidas
Alf Alpha @ Adidas HQ
Alf Alpha @ Peru
Alf Alpha @ Peru
Alf Alpha on the Drums
Alf Alpha @ Bolivia Tour
Alf Alpha with Carlos Ramirez (The Date Farmers)
Alf Alpha Mexico City
Alf Alpha Coachella Gobi Stage
Alf Alpha @ Coachella Sahara Stage
Alf Alpha Coachella Valley
Alf Alpha Coachella 2011 Dome Set
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Alf Alpha Jamaica 2020
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Alf Alpha Coachella Art Studios 2014
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Alf Alpha Press Photo
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Alf Alpha at Saguaro Pool Party 2
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Alf Alpha at Splashhouse (1)
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