Who is Alf Alpha ?

Alf Alpha (aka Rafael Lopez) is a DJ, Music Producer and Artist based in Palm Desert, Ca. He creates and performs Hip Hop and electronic dance music, including soulful Hip Hop Beats, House, Funk, Latin and amalgamations of Electronic  The unique hybrid of Hip Hop and Electronic dance music that he has cultivated fits well with nightclubs, festivals, art shows, TV, film scores, and private events. 

Alf Alpha began his professional career as a DJ while attending The University of California, Riverside, where he worked as a resident DJ for the University, local nightclubs, and private events. While at UC Riverside he was also a founding member of the UC Riverside Chapter of the Hip Hop Congress.  Hip Hop Congress is a non profit, international grassroots organization. Its mission is to evolve hip hop culture by inspiring social action and creativity within the community. While at UC Riverside he helped the university create & produce the acclaimed Heat Music Festival. He also received a bachelors degree in Political Science in 2007.

In 2009, Alf Alpha released his first official music album “Jump Wildly About” with Japanese record label Yanase Production. He gained international notoriety for this release and was featured in the legendary Wax Poetic Japan Magazine Issue 03. In 2010, he self released the beat tape “He Pleys So Good”. The tape featured 42 instrumental hip hop track and highlights his unique production style. The music project gained support from the international music community.

In 2011, Alf Alpha was invited to perform at the annual Coachella Valley Music and Art Festival and has been an artist at the festival every year since his debut.  In 2011, Alf Alpha started producing the monthly party “World Famous Party” at ACE Hotel Palm Springs.  He has performed DJ sets at many esteemed venues nationally in Los Angeles, San Diego, Texas, New York, Boston, Denver, Portland, and Las Vegas. He has performed internationally in countries such as Mexico, The Bahamas, Jamaica, and Bolivia. 

Alf Alpha has worked for many global brands and performed at many notable events / music festivals 

Client List / Venue Performance

  • Ace Hotels 

  • Ace Gallery LA 

  • Adidas 

  • AEG 

  • Absolut Vodlka 

  • Andaz Hotels

  • ARRIVE Hotels

  • Alive Store Mexico City

  • Artists & Fleas 

  • Agua Caliente Casino

  • Augustine Casino

  • Bardot Nightclub

  • Bart Lounge

  • Birba Palm Springs

  • Brand Library Art Center

  • Boondocks Houston Texas

  • Caña Rum Bar LA

  • Cervera Estrella

  • Cervera Dos Equis

  • Congressman Raul Ruiz

  • College of the Desert

  • Coachella Valley Art Scene

  • City of Palm Desert

  • City of Cathedral City 

  • City of La Quinta 

  • Club 5 Indio 

  • Desert X

  • Draughtsman Palm Springs

  • Envy Lounge 

  • Empire Control Room Austin

  • Intel Computers

  • Indian Wells Golf Resort

  • Fashion Week El Paseo

  • Fantasy Springs Casino 

  • Glasshouse Pomona

  • Goldenvoice 

  • Grandpark LA

  • Hammer Museum 

  • Hard Rock Hotels

  • Hacienda Beach Club

  • Hollister

  • House of Rock, Corpus Christi

  • Innocnts 

  • JW Marriott Resort

  • Kitchen 86 Bar

  • Kimpton Rowan Hotels 

  • KCOD CoachellaFM

  • KUD Properties 

  • La Quinta Resort 

  • La Quinta Brew Festival

  • Lazy C Ranch

  • LACMA Museum

  • La BIPO Coyoacan Mexico

  • La Pulqueria Insurgentes

  

  • LAFC

  • Lander Brew Company

  • Lanea Santa Monica

  • La Cita Bar LA

  • La Fe Wine Bar

  • Locale Magazine

  • LIBRA Shops

  • The Liquor Store Portland OR

  • Fox Theater Pomona

  • Modernism Week PS

  • Mastermind Events

  •  Moustache Bar Tijuana Mexico

  • New Image Art Gallery

  • Pepsi 

  • Pixels Riverside 

  • Palm Desert High School 

  • Palm Springs Life Magazine

  • Palm Springs Art Museum

  • Palm Springs Film Festival

  • Palm Springs School District

  • Paper Magazine

  • Pioneer Town Soundstage 

  • Que Sera Long Beach 

  • The Red Barn

  • Red Bull 

  • Redwood Bar Los Angeles 

  • Riviera Resort Palm Springs

  • Remezcla

  • Rock the Vote 

  • The Ruin Joshua Tree

  • Saks Fifth Avenue

  • Short Stop Echo Park

  • The Seven Six 

  • Sofitel Hotel Beverly Hills CA

  • Space15Twenty Hollywood CA 

  • Sustanible Boliva 

  • Sundance Mexico City

  • Sunnylands Center & Garden

  • SunLine Transit Agency

  • Saguaro Hotels

  • The Parker Palm Springs

  • Terraza Guanabana

  • Thinkspace Gallery

  • TTK Represents

  • The Hood Bar Palm Desert

  • The Desert Sun

  • USA Today 

  • Universal Musica

  • UTB Lifestyle

  • Veuve Clicquot

  • V Palm Springs  

  • The Waterfront Venice

  • Westfield Shopping Center

  

Festival Performances 

  • Boston Calling Block Party 2014

  • Coachella 2019 - Main Stage & Dome

  • Coachella 2018 - Outdoor Theater & Dome 

  • Coachella 2017 - Gobi Stage & Dome  

  • Coachella 2016 - Dome & Art Studios 

  • Coachella 2015 - Sahara Stage & Dome 

  • Coachella 2014 - Yuma , Dome, & Art Studios 

  • Coachella 2013 - Dome & Art Studios

  • Coachella 2012 - Gobi Stage, Dome, Art Studios

  • Coachella 2011 - Sahara Stage, Dome, Art Studios 

  • Coachella 2010 - Art Studios 

  • FYF 2015 - Art Studios

  • FYF 2014 - Art Studios

  • FYF 2013 - Art Studios

  • HEAT Music Festival 2007 - UC Riverside 

  • HEAT Music Festival 2008 - UC Riverside

  • Joshua Tree Music Festival 2015 - Boogaloo Stage 

  • Nocturnal Wonderland - 2010 - Art Tent 

  • S.S Coachella 2012 - Jamaica & Bahamas 

  • Splash House 2017

  • SplashHouse 2016

  • Splash House 2015

  • Splash House 2014

  • Splash House 2013

  • STREET Block Party 2017 

  • STREET Block Party  2016

  • Sunday Session GrandPark Los Angeles  2019

  • Tachevah Block Party 2013