Who is Alf Alpha?
Alf Alpha (aka Rafael Lopez) is a DJ, Music Producer and Artist based in Palm Desert, Ca. He creates and performs Hip Hop and electronic dance music, including soulful Hip Hop Beats, House, Funk, Latin and amalgamations of Electronic The unique hybrid of Hip Hop and Electronic dance music that he has cultivated fits well with nightclubs, festivals, art shows, TV, film scores, and private corporate events. Since 2011, He has worked as resident DJ for the prestige Coachella Music & Arts Festival including notable performances on the Main Stage, Outdoor Theater, Sahara, Gobi, and Dome stages. Alf Alpha is also the creator and founder of Super Sonido Sistema - Vintage VW Bus DJ Booths. Super Sonido Sistema is also a recording Studio and Music Label.
Alf Alpha has shared the stage with many notable acts including Snoop Dogg, The Beach Boys, Will I Am, Ice Cube, Odd Future,
David Guetta, 2 Chains, Mix Master Mike, Skrillex, DJ Harvey, Wu-Tang Clan, Cuco, Charley Bradley, E-40, and Bad Bunny.
Alf Alpha has worked with many notable Global Brands including Adidas, AEG, Porsche, Volkswagen, Red Bull, Absolut Vodka, Hard Rock Hotels, Marriott, Intel Computers, Saks Fifth Avenue and USA Today.
Alf Alpha began his professional career as a DJ while attending The University of California, Riverside, where he worked as a resident DJ for the University, local nightclubs, and private events. While at UC Riverside he was also a founding member of the UC Riverside Chapter of the Hip Hop Congress. Hip Hop Congress is a non profit, international grassroots organization. Its mission is to evolve hip hop culture by inspiring social action and creativity within the community. While at UC Riverside he helped the university create & produce the acclaimed Heat Music Festival. He also received a bachelor's degree in Political Science in 2007.
In 2009, Alf Alpha released his first official music album “Jump Wildly About” with Japanese record label Yanase Production. He gained international notoriety for this release and was featured in the legendary Wax Poetic Japan Magazine Issue 03. In 2010, he self released the beat tape “He Pleys So Good”. The tape featured 42 instrumental hip hop tracks and highlights his unique production style. The music project gained support from the international music community.
In 2011, Alf Alpha was invited to perform at the annual Coachella Valley Music and Art Festival and has been an artist at the festival every year since his debut. In 2011, Alf Alpha started producing the monthly party “World Famous Party” at ACE Hotel Palm Springs. He has performed DJ sets at many esteemed venues nationally in Los Angeles, San Diego, Texas, New York, Boston, Denver, Portland, and Las Vegas. He has performed internationally in countries such as Mexico, The Bahamas, Jamaica, and Bolivia.
As a music producer, Alf Alpha continues to evolve his unique musical styles. In 2013, he debuted his live musical project “Alf Alpha y Los Pleyboyz” at The Tachevah Block Party in Palm Springs. The project featured Alf Alpha performing original music with a live 7 piece band. This project has expanded him as a music producer collaborating with many live musicians and vocalists. Alf Alpha’s original music has been featured in commercials, television, films, fashion shows, & museums. He completed his first feature film soundtrack for the film “Palm Swings”. The film was released in 2018.
In addition to being a DJ, Music producer and Artist, Alf Alpha also works as an educator. He began his teaching profession in 2007 at Dahila Heights Elementary School in the East Los Angeles community of Eagle Rock. He worked as a Computer Lab Instructor, Physical Education Instructor, After-school Program Supervisor, and Sports Coach. In 2015, he began working with Palm Springs Unified School District where he helped create DJ workshops at all high schools throughout the district. His program teaches students the history and fundamentals of Djing, including how to use Serato DJ software, during the six week DJ Workshop. Alf Alpha is also a philanthropist and co-founder of the non-profit Coachella Valley Art Scene organization in 2008. The organization worked to educate, cultivate, and celebrate arts, music, and culture in the Coachella Valley.
In 2018, Palm Springs Life Magazine included Alf Alpha in the prestigious 40 under 40 List. Every 4 years, Palm Springs Life Magazine honors dynamic young leaders that promise a bright future for the Coachella Valley.
In 2019, The Coachella Music & Arts Festival invited Alf Alpha to perform on the Coachella Main Stage. He had the honor of sharing the stage lineup with Arianna Grande, Khalid, J Balvin, Bad Bunny, Burna Boy, & Pusha T. Alf Alpha's Coachella Main Stage performance featured all his original music productions and highlighted his unique style.
As an artist, Alf Alpha continues to explore new ways to share his art and expand his reach. One of those new ways is with his love for vintage cars. Alf Alpha collects vintage VW buses and converts them into mobile DJ booths with lighting and sound systems. He currently has a fleet of 8 vintage VW buses. The fleet featured the green bus named "Super Sonido", Blue bus is named "Alf Alpha" and his black bus named "Pleyboy". Each bus has its own unique personality. These mobile DJ booths are great for private or public outdoor events. Alf Alpha loves to bring his art to the people and is thrilled to literally start a party anywhere!
You can catch Alf Alpha plēying records at his weekly DJ residencies. Fridays Nights at Gigi's Palm Springs. Saturday Pool Parties at The V Palm Springs Hotel. Saturday Nights at Agua Caliente Casino Cathedral City for Super Sonido Saturdays. Sunday Sunset DJ sets at The Waterfront Venice Beach.
When Alf Alpha is not DJing or producing music, he enjoys soccer, skateboarding, gardening, painting and a good ol’ foosball match!